Meet Una
My background spans fashion styling, visual merchandising and e-commerce—where I began shaping how brands look and show up in the world. That has since evolved into leading marketing strategy, directing campaigns, and working across digital, PR and partnerships to drive growth.
What I bring is a balance that’s often missing—a strong visual eye grounded in commercial understanding.
I’m as focused on how a brand looks as I am on how it performs, ensuring that creative, content and strategy are aligned and working towards the same goal.
I work closely with founders and in-house teams, providing both strategic direction and hands-on support. My approach is collaborative, pragmatic and rooted in the realities of each business—whether building from the ground up or refining what’s already there.
I’ve built and grown brands, led campaigns, and supported teams through periods of change and scale. My focus is always on delivering work that is considered, effective, and genuinely moves a brand forward.
Working Together
Brand & Performance, Not One or the Other
I bridge the gap between how a brand looks and how it performs—ensuring creative, content and strategy are all working towards commercial results.
Clarity Over Noise
Most brands don’t necessarily need more content or bigger budgets. They need clarity.
Clear positioning, direction and a more focused approach to marketing.
Strategic, but Built for Real Teams
I work in a way that’s collaborative, pragmatic and grounded in reality—supporting founders and in-house teams with direction that can actually be executed.
